Today people are savvier, but also skeptical and with less attention bandwidth. Still, they want authenticity, integrity, and accountability from businesses. They seek meaning and connection, not only in their personal relationships, but also from businesses. More than ever, brands that flourish are the ones that solve emotional needs from their clients.
All of your offers of products and services are just the tip of the iceberg.
Below the water level, the real drivers are the brand archetypes of your business. They are the ones that inspire the actions you take in your business. Plus it’s your brand archetypes that helps you have an emotional connection with your target audience.
Becoming conscious of what are the core archetypes running the show will help you work more effectively in crafting your brand and also establish the best marketing path for your business.
What are archetypes?
They embody universal images, stories, and experiences that all human beings learn. Archetypes engage our imagination and dreams. They help us understand who we are, our motivations, and give us great insight into our clients’ needs and aspirations.