DON'T BE A PRETZEL
Does this sound like you?
Get to the core of your brand’s why and stand out from the crowd.
Brand Genesis is a series of in-depth conversations to clarify your business’s why and focus your messaging and branding.
These conversations are aimed at helping you move your business forward with clarity, confidence, and focus about your brand.
We do this through weaving psychology and archetypes, and how they apply to your business and its brand.
Get to the core of your brand’s why and stand out from the crowd.
Brand Genesis is a series of in-depth conversations to clarify your business’s why and focus your messaging and branding.
These conversations are aimed at helping you move your business forward with clarity, confidence, and focus about your brand.
We do this through weaving psychology and archetypes, and how they apply to your business and its brand.
Learning about my archetypes and how they play into my branding and messaging gave me that tipping point of permission I needed to really bring more of myself and my voice into my brand.
How does Brand Genesis help?
Brand Genesis is a clarity compass for your business.
Ready to get the conversation started? Let's hop on a call and begin the 'unpretzel' process.
I was blown away with how helpful Brand Genesis was and how it has helped me strike the right chord with my audience. I would recommend this program to anyone who wants to build a solid foundation for their business's brand.
What are Brand Archetypes and why do they matter for your business?
Today people are savvier, but also skeptical and with less attention bandwidth. Still, they want authenticity, integrity, and accountability from businesses. They seek meaning and connection, not only in their personal relationships, but also from businesses. More than ever, brands that flourish are the ones that solve emotional needs from their clients.
All of your offers of products and services are just the tip of the iceberg.
Below the water level, the real drivers are the brand archetypes of your business. They are the ones that inspire the actions you take in your business. Plus it’s your brand archetypes that helps you have an emotional connection with your target audience.
Becoming conscious of what are the core archetypes running the show will help you work more effectively in crafting your brand and also establish the best marketing path for your business.
What are archetypes?
They embody universal images, stories, and experiences that all human beings learn. Archetypes engage our imagination and dreams. They help us understand who we are, our motivations, and give us great insight into our clients’ needs and aspirations.
Brand Archetypes clarify your brand’s deeper emotional why and attraction. The more congruent you are with your brand archetype, the easier it becomes to craft an authentic, aligned, trustworthy brand with its accompanying brand identity. Bringing focus and ease to your marketing efforts and congruence to your brand’s story.
Brand Genesis is how we uncover the archetypes of your business.
The conversation left me energized for my website makeover, but it also gave me much more than ideas for text and images. It gave me focus and a whole narrative from which to draw when presenting myself and what I stand for to others.
How does Brand Genesis work?
Brand Genesis is the marriage of psychology and archetypes to help you create a brand that is aligned, authentic, and that gives you the visibility to stand out from the crowd without losing yourself or your vision.
Brand Genesis is a 3-part series of in-depth conversations exploring the intersection of you and your business.
Together we explore the archetypal ‘why’ of your business and how that plays into your brand, clarifying your messaging and marketing efforts.
Uncovering your Brand Archetypes is a potent compass to help you see how you can align your vision, motivation and story into your messaging, service/product creation and brand identity.
Want to find out more and learn how Brand Genesis can help your business?
Schedule a 20-minute Discovery Call.
The Brand Genesis experience really helped bring me back into true connection with my business and a lot of my original ideas; ideas that had gotten muddled or completely lost. I also got some easy to implement tips that I started using right away!
Curious for more? Get started with "Brand Archetypes & You."
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