THE SOVEREIGN – Brand Archetype & Leadership
August 20, 2020 No Comments
Every entrepreneur needs to tap into their inner sovereignty. The underlying archetype when it comes to all that we bring into the world is the
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Every entrepreneur needs to tap into their inner sovereignty. The underlying archetype when it comes to all that we bring into the world is the
If it can be imagined, it can be created. The creator archetype often gets mistaken as the artist. The artist may be a creator, but
Commit to what you love. While the Lover archetype is often seen in the cosmetics, jewelry, fashion, and travel industries, our times require us to
Humor breaks barriers and builds connections. The Jester teaches us to live in the moment and lighten up the world. It desires to connect us
Everyone is created equal. The motto of the Everyman/Woman archetype is in tune with the simple virtue of being an ordinary person – human like
Action through nurturing The nurturing element that is at the core of the CAREGIVER is one belongs to every business. Creating a business requires the
Transforming the everyday The word Magician evokes images that span from the boy wizard, Harry Potter to The Wizard of Oz. Both images highlight the
Disrupting the status quo There is a storming brewing, and it’s been coming for quite some time. In the last several years, our ways of
We need heroes. The word Hero evokes images of Indiana Jones, Superman, Batwoman, Wonder Woman, and other larger than life beings able to make what
The Sage archetype can no longer hide inside the Ivory Tower of knowledge. Of all the Brand Archetypes, perhaps the one that we most need
