Branding Archives | Otterburn & Co.

THE CREATOR – Brand Archetype & Leadership

If it can be imagined, it can be created. The creator archetype often gets mistaken as the artist. The artist…

Commit to what you love. While the Lover archetype is often seen in the cosmetics, jewelry, fashion, and travel industries,…

Humor breaks barriers and builds connections. The Jester teaches us to live in the moment and lighten up the world.…

Everyone is created equal. The motto of the Everyman/Woman archetype is in tune with the simple virtue of being an…

Action through nurturing The nurturing element that is at the core of the CAREGIVER is one belongs to every business.…

Transforming the everyday The word Magician evokes images that span from the boy wizard, Harry Potter to The Wizard of…

Disrupting the status quo There is a storming brewing, and it’s been coming for quite some time. In the last…

We need heroes. The word Hero evokes images of Indiana Jones, Superman, Batwoman, Wonder Woman, and other larger than life…

The Sage archetype can no longer hide inside the Ivory Tower of knowledge. Of all the Brand Archetypes, perhaps the…

In every facet of life, we are called to show our creativity and leadership. One thing is sure now is…