METROPOLITAN MARKET

Nothing should stand between you and delicious quality food.

For nearly five decades, Metropolitan Market has curated their shelves with unique culinary treasures of the highest quality to the delight of Seattle’s food lovers. Their brand’s core message is that excellent taste and quality always take center stage.

Metropolitan Market’s private label focused on giving its packaging and design a ‘look and feel’ that spoke to quality without any fillers.

Following their food-forward approach, the design’s focus was in speaking to its artisan, simple, high-quality foods.

For nearly five decades, Metropolitan Market has curated their shelves with unique culinary treasures of the highest quality to the delight of Seattle’s food lovers. Their brand’s core message is that excellent taste and quality always take center stage.

Metropolitan Market’s private label focused on giving its packaging and design a ‘look and feel’ that spoke to quality without any fillers.

Following their food-forward approach, the design’s focus was in speaking to its artisan, simple, high-quality foods.

Metropolitan Market Salted Caramels
Metropolitan Market Mineral Water
Metropolitan Market Italian Soda
Aligning design trends without being blindly ‘trendy.’

Cohesiveness in branding is the first step towards helping your products stand out on the shelf.

When it came to rebranding their private label, it was essential to consider what design evolutions had taken place in the private label food market.

But we needed not to follow it blindly and away from the brand’s core message, which is Freedom of Taste, with nothing standing between your curiosity, love of food, and great taste.

Metropolitan Market Virginia Peanuts Display
Metropolitan Market Coconut Oil

Otterburn & Co. provide an excellent service. From labels to packaging design they ensure the final product exceeds expectations.

–Will Crumpacker, Private Label Project Manager
Metropolitan Market

Metropolitan Market Apple Cider
Metropolitan Market Label
Metropolitan Market Pasta Packaging
Metropolitan Market Crackers
Metropolitan Market Coffee Bags
Metropolitan Market Brine Mix