As Within, So Without – Brand Archetypes and Your Business

Much like people have personalities, so does your business. ⁠⠀ Think of it this way: your business, whatever it may be, is your brainchild. It has its own personality, purpose, desires, and needs. More importantly, it has its own RESONANCE — its way of being in a relationship with your clients. ⁠⠀ ⁠⠀ Archetypes embody […]