THE MAGICIAN – Brand Archetype & Leadership

Transforming the everyday The word Magician evokes images that span from the boy wizard, Harry Potter to The Wizard of Oz. Both images highlight the Magician archetype’s light and shadow: the true ability for magic coupled with courage that Harry Potter represents, and the idea of using magic as trickery that the man behind the […]

THE REBEL – Brand Archetype & Leadership

Disrupting the status quo There is a storming brewing, and it’s been coming for quite some time. In the last several years, our ways of governing, running businesses, and sharing resources have been showing the cracks in their foundations. While some feel that it’s best to patch it together and keep the status quo alive, […]