THE SOVEREIGN – Brand Archetype & Leadership

Every entrepreneur needs to tap into their inner sovereignty. The underlying archetype when it comes to all that we bring into the world is the SOVEREIGN. This archetype is more than a figurehead of king or queen, the ruler of their domain; it’s at the core of our relationship with ourselves. Because without sovereignty, we […]

THE CREATOR – Brand Archetype & Leadership

If it can be imagined, it can be created. The creator archetype often gets mistaken as the artist. The artist may be a creator, but not all creators are artists in the narrow sense of the word. Creators can take something that has been imagined and make it take shape in the outer world. They’re […]