How to successfully hire and co-create with a designer

#1 – Set them up for success. There’s a famous scene in the movie Jerry Maguire where Tom Cruise bursts out yelling on the phone with his one-and-only challenging client, played by Cuba Gooding Jr., the now-famous line: “Help me, help you!” This is a key line to think about when you’re about to hire […]

THE SOVEREIGN – Brand Archetype & Leadership

Every entrepreneur needs to tap into their inner sovereignty. The underlying archetype when it comes to all that we bring into the world is the SOVEREIGN. This archetype is more than a figurehead of king or queen, the ruler of their domain; it’s at the core of our relationship with ourselves. Because without sovereignty, we […]

THE CREATOR – Brand Archetype & Leadership

If it can be imagined, it can be created. The creator archetype often gets mistaken as the artist. The artist may be a creator, but not all creators are artists in the narrow sense of the word. Creators can take something that has been imagined and make it take shape in the outer world. They’re […]

As Within, So Without – Brand Archetypes and Your Business

Much like people have personalities, so does your business. ⁠⠀ Think of it this way: your business, whatever it may be, is your brainchild. It has its own personality, purpose, desires, and needs. More importantly, it has its own RESONANCE — its way of being in a relationship with your clients. ⁠⠀ ⁠⠀ Archetypes embody […]