THE EVERYMAN/WOMAN – Brand Archetype & Leadership

Everyone is created equal. The motto of the Everyman/Woman archetype is in tune with the simple virtue of being an ordinary person – human like all others. ⁠⠀ ⁠⠀ This is the no-frills archetype. Folks who align with this archetype carry the underlying value that everyone matters. ⁠⠀ At its core is the belief that […]