THE HERO – Brand Archetype & Leadership

We need heroes. The word Hero evokes images of Indiana Jones, Superman, Batwoman, Wonder Woman, and other larger than life beings able to make what no regular human could achieve. Or we hear playing inside our heads the melodic voice of Bonnie Tyler crooning about needing a strong hero, fresh from the fight in her […]

THE SAGE – Brand Archetype & Leadership

The Sage archetype can no longer hide inside the Ivory Tower of knowledge. Of all the Brand Archetypes, perhaps the one that we most need right now to help us move forward wisely is the Sage. They need to bring their knowledge and ability to make sense of the world down to the street level […]