THE EVERYMAN/WOMAN – Brand Archetype & Leadership

Everyone is created equal. The motto of the Everyman/Woman archetype is in tune with the simple virtue of being an ordinary person – human like all others. ⁠⠀ ⁠⠀ This is the no-frills archetype. Folks who align with this archetype carry the underlying value that everyone matters. ⁠⠀ At its core is the belief that […]

THE CAREGIVER – Brand Archetype & Leadership

Action through nurturing The nurturing element that is at the core of the CAREGIVER is one belongs to every business. Creating a business requires the ability to nurture and tend to both the spirit of the business, but also one’s team, employees, and clients/customers. However, as a Brand Archetype, the Caregiver is focused primarily on […]